Marketing Study Guides

This guide provides links to help you create a research strategy for Marketing. Knowing which options are available allows you to quickly select those most appropriate for your topic.

To start your research, SCC Library Information Specialists have selected:

LINCC Online Catalog Subject Browse Lists linked to SCC Library Marketing books, periodicals, & media including the Call Number & Availability for each.

Browsing Guide To Call Numbers

Internet Sites

• Associations
• Business & Finance Research Guide
• Business & Finance
• Cultural Marketing
• General Information
• Mega
• Online Journals

LINCC Online Subject Browse Lists linked to SCC Library Marketing books, periodicals, & media including the Call Number & availability for each:

• Communication in marketing
• Consumer behavior
• Direct marketing
• Export marketing Management
• Internet marketing.
• Internet marketing Cost effectiveness
• Marketing
• Marketing Dictionaries
• Marketing Management
• Marketing Planning
• Marketing research
• Marketing Social aspects United States
• Market surveys --United States --Statistics.
• Marketing United States
• Marketing United States Psychological aspects
• Motivation research (Marketing)

Internet Sites

Associations

• American Marketing Association (AMA)
• Business Marketing Association (BMA)
• Council for Marketing & Opinion Research (CMOR)
• Direct Marketing Association (DMA)
• International Franchise Association (IFA)
• Marketing Research Association (MRA)
• National Association of Sales Professionals (NASP)
• Professional associations & institutes (Tilburg University)
• Sales & Marketing Executives International (SMEI)
• Society for Consumer Psychology (SCP)
• Trade Show Exhibitors Association (TSEA)
   

Cultural Marketing

• Consumer Decision Making (SDSU)
• Cross-Cultural Anthropology R & D & Marketing (Aaron Kleiner) 

Mega

• Business Internet Index (Cornell Univ.)
• Business Resource Center
• Business & Financial Internet Resources (CFLC’s Reference Desk)
• Internet Resources in Business & Economics
• Marketing and Advertising (University of Washington)
   

Online Journals

• Sales & Marketing Management (SMM)

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