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Introduction to Business, GEB 1011

Instructor:

Note: I prefer phone calls!

Required Textbook:
  • Understanding Business
  • 7th Edition
  • Authors: Nickels, McHugh, McHugh
Tentative Class Schedule


Week # 1Grading Criteria
Term Paper: Fortune's Business Environment

Jan 15th, Martin Luther King Day- No Class!

Week #2Review Term Paper requirements!
Select Fortune 500 Company: Due date: Mon 3/26
Chapter #2: Economics: Create/Distribute Wealth
Week #3Bring: Wall St Journal Financial Section to class.
Read stock market quotations
Chapter #3: Competing in Global Markets
Week #4Chapter #3: Competing in Global Markets (cont.)
Review Test #1- Chapters 1, 2 and 3
Week #5Test #1- Chapters 1, 2 and 3
Chapter. 5: Forms of Business Ownership: Small Business
Week #6Entrepreneurship
Week #7Chapter. 7: Management, Leadership & Empowerment
Review: Test #2- Chapters 5, 6 and 7
Week #8Test #2- Chapters 5, 6 and 7
Chapter 13: Marketing: Customer/ Stakeholder Relations
Week #9Chapter 14: Developing and Pricing Products
Week #10Spring Break
Week #11Review: Test #3 - Chapters 13, 14
Test #3- Chapters 13, 14
Week #12Term Paper Due: Mon 3/26
Chapter 18: Accounting
Week #13Chapter #18: Accounting
Week #14Chapter #19: Financial Management
Week #15Chapter 20- Securities Markets: Finance/ Invest
Week #16Chapter 4: Appendix 1- Law and Ethics (If time permits)
Review: Test #4: Chapter 4- Appendix and
Chapter 18, 19 and 20
Week #17Return Term Papers
Test #4: Chapter 18, 19and 20 (Chapter 4- Appendix, time permits)
Final Grades
Grading Procedures- Term Paper
  1. Papers: The Florida legislature has mandated that students taking college level courses must improve their writing skills. For this course you will prepare a term paper with content equivalent to four typewritten pages, double-spaced, 11 point type.
  2. Layout of Paper:
    • Header Page: Name of "Fortune 500 Co.," Your name, course name and number
    • Content: Four pages (do not write less than four pages. Do not )
    • Graph: Stock performance (eight-nine weeks of performance)
    • Bibliography Page: Minimum of six entries (C- for this portion of the grade)
    • Footnote Page: Minimum of six footnotes (C- for this portion of the grade)
  3. Format:
    • 11 Point Type
    • Double spaced
    • Times Roman type face
  4. Grading: Term paper will count 20 percent of your total grade. Four tests during the semester account for the remaining 80 percent of your grade. Term papers will be graded as follows:
    • Content: 20 percent (Company history, product line, market and promotional strategy)
    • English grammar: 25 percent (Spelling, sentence structure, verb tense etc.)
    • Bibliography: 15 percent
    • Footnotes: 15 percent
    • Three hird-party sources: 10 percent (What do outside experts say about your company e.g. Merrill Lynch, Fortune, Business Week etc.)
    • Graph: 10 percent How did your $10,000 perform; What were your buy/sell prices? How many shares of stock were you able to buy? If you had money of your own, would you buy this stock? If yes, why? If no, why?
    • Competition: 5 percent Whom does your company compete against? What are your company's competitive strategies? How are they better than their competition?


    Note: Failure to turn in the term paper will result in a grade of Zero for the paper. If you turn the paper in late (week of submission date) will cost you one full grade. Any time after the week of submission you will lose two full grades. If you fail to turn in a term paper or miss a test, you will receive a semester-end grade no higher than a D for the course. I reserve the right to adjust grades up for students who participate in class and have excellent attendance records.
  5. Final Grade of F after the Add/ Drop Date:

    If you withdraw voluntarily after the official withdrawal date for students, you must contact the instructor and make him aware of your reason for withdrawal-illness, change in job requirements etc. If you fail to contact the instructor either in person or via telephone (407.708.2372), you will be awarded a final grade of F for the semester grade. If you contact the instructor with a valid reason, a grade of"W2 may be awarded i.e. class withdrawal. In addition if you have an excessive number of absences (10 percent) of class attendances and/ or excessive late to class, you will also be subject to a semester grade of F.
  6. Tests: There will be four tests. Tests will consist of a combination of True/False, Matching and Multiple Choice questions. Tests will be derived from a combination of your reading and lecture material. Take good notes. Your final grade will be a combination of the four tests plus the term paper.
  7. Grading Scale:
    • 90-100 percent = A
    • 80-89 percent = B
    • 70-79 percent = C
    • 60-69 percent = D
    • Less than 60 is an F.

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Want more information?

George Bernard
407.708.2436
Fax: 407.708.2383
Office: V-007A
bernardg@scc-fl.edu

Get Admissions Info
or call 407.708.2050

Did you know?

SCC's Business Administration and Management programs help students develop the high level skills needed to become an effective manager.

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