C.C., Small Business Management Certificate
Certificate Type: C.C.
Major Code: BSBM-CC
CIP: 0506180101
The purpose of this program is to prepare the student for the management and/or ownership of a small business. The content includes instruction in the planning, organizing, leading and controlling of small business. Emphasis is placed on selected theories of small business management and decision making and the knowledge and understanding necessary for managing people and functions. The student will be able to demonstrate knowledge of principles and practices of small business management including:
- define and understand the basic management functions of planning, leadership, organizing, staffing and motivating a small business work team;
- demonstrate an understanding of the fundamental legal issues facing small business owners;
- describe and implement an accounting system;
- understand and apply the principles of budgeting and cash management in the small business environment;
- understand the sources of financing available for the small business;
- understand how to advertise, market and sell products and services;
- demonstrate an understanding of the decision-making, evaluation, importance and mechanics of writing a business plan;
- evaluate the advantages and disadvantages of the three major forms of business ownership (sole proprietorship, partnership and corporation);
- understand the issues of family or home-based businesses.
This certificate is upward compatible with the A.S. degree in Business Management, Marketing and Administration.
| Major Courses |
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| BUL2241 | Business Law I
A study of law as it relates to the sources of law, courts and court procedures, torts, crimes, and contracts. | 3 |
| GEB1011 | Introduction to Business
This course is designed to provide an overview of the business environment. The business disciplines discussed include management, international business, marketing, finance, economics, accounting and business law. This course provides useful information for business majors and any others involved in owning or operating businesses. This course is also recommended for students expecting to take ACG 2021 Principles of Financial Accounting. | 3 |
| MAN2021 | Introduction to Management
This course emphasizes the study of the four fundamental functions of management -- planning, leading, organizing and controlling -- and their application to business decision-making. Connections will be made between the planning process and the controlling function to evaluate organizational performance. The course also studies theoretical principles of management, communication concepts, human resource management, organizational structures, as well as motivational theory. Principles will be applied to entrepreneurial, corporate and international organizations. | 3 |
| MAR2011 | Marketing
This is an introductory course in marketing, emphasizing the four elements of the Marketing Mix - Product, Price, Place and Promotion. The course focuses on the marketing concept, role of strategic planning, and development of marketing strategies. In addition, the concepts of market segmentation, demographics, and selection of a target market will be studied. Importance of market research, consumer and industrial buying habits and the differences between consumer and industrial goods are also explored. Concepts behind product development and product acceptance are reviewed in the context of pricing and promotional techniques throughout the product life cycle. Importance of branding is evaluated. The concept of an integrated marketing campaign is explored within the context of the promotional mix - advertising, direct selling, sales promotion and public relations. Online marketing is explored utilizing the Internet. | 3 |
| MKA2021 | Principles of Salesmanship
An introductory course which covers the sequences that go into successful selling. The primary objective is for each student to develop basic sales techniques. The essential sales theories and principles are developed and practiced through student involvement in sales presentations. | 3 |
| SBM2000 | Small Business Management
The course is designed to enable students to manage and operate a small business. The areas covered include developing a business plan, securing financing, accounting for business transactions, advertising and promotion, site location, and managing the small business. This course is beneficial for those planning to start a small business, as well as those already operating a business. | 3 |
| Note: SBM 2000 is to be taken near the conclusion of the certificate program. It is a "Capstone" course for the program. |
| ACG2021 | Principles of Financial Accounting
This course introduces the student to the theory and practice of financial accounting. Topics include the accounting cycle, analysis of financial statement transactions, financial statement preparation, accounting for assets, liabilities, equities, revenues and expenses. Accounting for entities, including partnerships and corporations, is introduced. | 3 |
| or |
| APA1111C | Office Systems Accounting I
This course provides instruction and practice in the fundamentals of accounting. Selected topics include accounts payable and receivable, cash control systems, worksheets, financial statements, adjusting and closing entries, purchases and cash payments, sales and cash receipts, and payroll. Activities are recorded manually and in an accounting software program. This course may be used to provide a foundation for Financial Accounting. Lab fee required. | 3 |
Electives
Choose one: | 3 |
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| CGS2100C | Office Applications
This course focuses on the concepts and operation of the main components of word processor, electronic spreadsheet, database management, and presentation software programs. Students will gain fundamental knowledge of a major software suite and learn skills that have practical application in real world situations. Lab fee required. | 3 |
| FIN2100 | Personal Finance
This course identifies individual strategies for personal, long-term financial health. Students learn how to plan to achieve financial goals, budget effectively, manage credit and save, invest and build wealth and protect assets. Home ownership, retirement planning (401K's, mutual funds, stock and bond investments), tax and estate planning, and insurance alternatives are fundamental features of this course. | 3 |
| MAN2300 | Human Resources Management
The purpose of this course is to explore the theories and practices relating to the management of human resources (HR). The role of the human resources department will be discussed regarding its role in the corporate organization as well as meeting personnel corporate goals and objectives. The course will also explore HR's relationship with functional departments, departmental supervisors, as well as middle and executive management. The principles of job analysis, job description, job skills, recruitment and selection techniques, motivation and performance evaluation will be explored in depth. | 3 |
| OST2335C | Business Communications
This course develops effective oral and written business communication skills to create successful human relations. Communication skills are taught in the four language areas: listening, reading, writing, and speaking. Studies include grammar, proofreading, editing, and business communication composition. | 3 |
| ACG2071 | Principles of Managerial Accounting
This course introduces the student to the use of accounting information by managers. Topics include the use of accounting information for planning and control, capital investment, performance evaluation, decision-making, and the statement of cash flows, along with financial statement analysis. | 3 |
| Note: ACG 2021 is a prerequisite for this course. |
| or |
| APA1112C | Office Systems Accounting II
This course is a continuation of APA 1111C. Selected topics include payroll, inventory costing methods, depreciation, notes payable and receivable, uncollectible accounts, special journals, accrued revenue and expenses, and end-of-fiscal period statements. Activities are recorded manually and in an accounting software program. Lab fee required. | 3 |
| Note: APA 1111C is a prerequisite for this course. |
| Total Credits: | 24 |
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